300 Leisure, the studio behind many main artists together with Megan Thee Stallion, Mary J. Blige and Gunna is increasing its providing and pushing into movie and TV with the creation of offshoot 300 Studios.
The content material firm will likely be headed by Kevin Liles, the music mogul and head of 300 Leisure. Liles already has a robust monitor file within the movie and TV business. He has produced various initiatives in numerous capacities – and to various ranges of success – all through his profession together with the Rush Hour and Rush Hour II, How Excessive, Blood Brother, The Michael Vick Undertaking and Trey Songz: My Second.
In an announcement, Liles stated on the brand new enterprise, “I’ve devoted my profession to telling the story of our tradition and investing within the artists and creatives who’ve formed it world wide. With 300 Studios, I look ahead to incubating, creating, and producing content material for all codecs that inform the vital and impressed tales from the following era of cultural innovators,”
The primary mission from the newly shaped entity is about to be RACE: Bubba Wallace, across the sole full-time African-American NASCAR driver – racing on Michael Jordan and Denny Hamlin’s staff – as he speaks out in opposition to racial injustice with the historic influence of George Floyd looming over the interval.
The studio’s particular remit is round various storytelling and exhibiting content material round tales which can be typically not coated by way of mainstream linear commissioning as a consequence of a perceived lack of multicultural understanding.
At current 300 Studios has roughly 20 initiatives in manufacturing, various from movies, T.V. sequence, podcasts and music factual programming. Former Viacom government Kelly G. Griffin is about to helm artistic technique with Nolan Baynes pegged as common supervisor.
In December 2021, 300 Leisure have been acquired by Warner Music Group for a reported $400 million. The additional growth of programming internally was stated to be a key level within the firm’s plans post-sale.