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Selling higher well being this 2022

BusinessWorld ties up with Nova Wellness Retailer for a wellness marketing campaign

Dwelling in a world well being disaster has been regarding plenty of us over our well-being. When the pandemic started two years in the past, many people noticed or skilled, having to adapt to a life removed from the normalcy we knew had brought about difficulties and worries. With the threats of the pandemic looming, investing in a single’s well being and wellness couldn’t be extra important for many individuals.

A examine performed by McKinsey in 2020, in actual fact, confirmed that buyers care deeply about wellness — and that such curiosity continued to develop — with 79% believing that wellness is vital and 42% contemplating it as a high precedence. Moreover, on wellness spending, the survey noticed that merchandise accounted for 70%, whereas 30% for companies. Customers additionally anticipated to extend their wellness services and products purchases over the following yr then. McKinsey therefore famous that wellness is right here to remain, as customers had been pondering of accelerating their spending on private well being, health, and extra.

As now we have entered one other yr beneath a pandemic, we should proceed to hunt practices for higher wellness in 2022.

BusinessWorld and Nova Wellness Retailer are right here to remind everybody to “Be Nicely and Higher this 2022” via a marketing campaign that promotes alternative ways to attain a wholesome thoughts and physique this yr and the retail retailer’s array of choices for Filipinos’ wellness and way of life wants.

BusinessWorld is the Philippines’ most trusted enterprise newspaper and multimedia content material supplier. It’s the go-to data supply of the nation’s enterprise and authorities leaders in addition to entrepreneurs.

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Nova Wellness Retailer is understood for the distribution and sale of a wide range of natural, vegan, non-GMO, cruelty-free, and different better-for-you merchandise. Its merchandise vary from pantry necessities corresponding to Historic Ocean Himalayan Pink Salt and a number of other Eden Natural merchandise; snacks and sweets just like the completely different Take Root Kale Chips and natural dried fruits from Eden Meals; and drinks together with natural teas from Jones Tea. It additionally presents merchandise for residence and private care corresponding to cutleries and toothbrushes.

The “Be Nicely and Higher this 2022” promo of Nova Wellness Retailer and BusinessWorld is open to new and renewal subscribers of BusinessWorld. They need to like and observe the social media pages of Nova Wellness Retailer and BusinessWorld.

The primary 10 to subscribe to BusinessWorld will obtain a particular present pack from Nova Wellness Retailer. Promo runs from Feb. 21 to April 11, 2022.

For extra particulars about this subscription promo, contact 8527-7777 native 2583, 2650 and 2654 and/or ship an e-mail to [email protected]

Know extra about Nova Wellness Retailer by visiting their web site, Instagram, and Lazada.


Highlight is BusinessWorld’s sponsored part that permits advertisers to amplify their model and join with BusinessWorld’s viewers by enabling them to publish their tales straight on the BusinessWorld Site. For extra info, ship an e mail to [email protected]

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