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Singapore-based cellular app provides e-commerce options

Kaddra, a Software program as a Service (SaaS) firm that develops loyalty, commerce, and remarketing options for small and medium companies (SMBs), is seeking to strengthen its foothold in Asia, together with the Philippines. 

The Singapore-based supplier provides an all-in-one cellular app for retail and client manufacturers.

“Whether or not you need it so simple as a commerce app to only do purchases, otherwise you need it to be as advanced as having a loyalty program, push notifications, advertising and marketing, establishing audiences — from simplicity to complexity, we’ve bought all the things,” stated Natalie Ang, Kaddra’s international gross sales head, in a video interview with BusinessWorld.  

“I feel, for companies right now, they really feel that we’re a complete product. We may be with them via their development journey,” she added. 

The know-how startup has served SMBs in over 20 totally different sectors throughout Asia and Europe since its launch in 2020. Within the Philippines, it quadrupled its income within the fourth quarter of 2021 in comparison with the earlier quarter, counting manufacturers equivalent to Completely happy Cup, ShareTea, and Make Up For Ever as shoppers. 

“In a single app, retailers can do all the things from A to Z, in comparison with our rivals who every present totally different instruments that aren’t put collectively. Retailers should clumsily discover guide workflows and processes. It takes up sources, time,” stated Dave Yu, head of promoting at Kaddra, including {that a} web site alone can’t routinely generate visitors and keep model loyalty.

Ache factors that companies should deal with embrace establishing a cellular storefront, structuring stock, advertising and marketing to prospects, crafting the client journey, and integrating fee gateways and supply methods. 

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“[Consumers] are very resourceful in the best way that they search for content material, merchandise, and ways in which they need manufacturers to have interaction with them,” Mr. Yu stated. “And the factor about our cellular storefront is that there are such a lot of mixtures [for brands] to get inventive and entice shoppers to not solely have interaction, but additionally convert and transact on the app.” 

Within the 2021 e-Conomy Southeast Asia report by Google, Temasek, and Bain & Co., the Philippines was touted as the fastest-growing web economic system within the area, fueled primarily by e-commerce and meals supply providers. 

The nation’s total web economic system when it comes to gross merchandise worth (GMV) is projected to achieve $40 billion in worth by 2025, the report stated. 

Kaddra is in talks with native logistics and fee companions. — Brontë H. Lacsamana


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